AE appoints Lawton to distribute personal media products

Acoustic Energy, — 10 May 2007

Acoustic Energy is offering its award winning personal media product range to the UK's independent retailers through a new distribution agreement with Lawton.

AE's Neil Truckell (left) celebrates new agreement with Lawton's Neil DrainAE's Neil Truckell (left) celebrates new agreement with Lawton's Neil Drain

Acoustic Energy is offering its award winning personal media product range to the UK’s independent retailers through a new distribution agreement with Lawton. The move sees products such as the AE M-System, AE Wi-Fi Radio and AE Bluetooth speakers open to all Lawton’s trade partners, offering them the chance to capitalise on AE’s success in this fast moving sector.

Acoustic Energy MD, Neil Truckell, commented on the agreement: “Over the past two years we have developed an unsurpassed range of personal media products that have sold extremely well throughout our traditional hi-fi outlets. The agreement with Lawton means a much wider UK distribution profile for the AE brand and allows us to capitalise on Lawton’s highly trained field sales staff. With a raft of exciting new personal media products in the pipeline for the year ahead we are looking forward to celebrating further successes with many new retailers.”

Lawton MD, Neil Drain, added: “AE’s personal media products are an ideal addition to the Lawton portfolio and we expect a high uptake among our retail partners. Lawton is the exclusive UK distributor of these fast moving, high-tech products, putting our trade customers in an ideal position to benefit from AE’s brand strengths and high-profile media activity designed to drive consumers into store.”

The agreement, described as a natural and logical partnership by both parties, comes into immediate effect and represents a major push into the traditional independent electrical sector for AE. Products such as the recently released AE Bluetooth speaker system, which is designed to create room filling sound from any Bluetooth enabled MP3 phone, opens up new sectors of the electrical market for retailers – all backed by AE’s technical help line and excellent customer service.

The company’s famous loudspeaker designs, ranging from the £150 to over £4000 per pair and used by such famous names as Mick Hucknall, will continue to be sold and distributed by AE’s own sales force through specialist hi-fi and AV outlets.

AE Bluetooth loudspeakers - specifications:

  • Separable speakers for improved stereo performance
  • 20 Watts RMS Power output
  • Bluetooth A2DP connectivity
  • Disconnect & pairing button and status LED
  • Stereo line-level input (2 x RCA Phono)
  • Manual volume control
  • SRP £99 (inc VAT) retail

www.lawtontrade.co.uk | 0121 511 1128

For more information, images or review samples please contact:

Richard Stevenson

RSPR

Rogers Wood, Whitebread Lane, Rye, East Sussex, TN31 6UA

Email: richard@rspr.co.uk

Phone: 01797 260 882

Mobile: 07974 926 157

Fax: 01797 260 853

Jasmine Endersby

General Manager

Acoustic Energy

16 Bridge Road, Cirencester, GL7 1NJ

Email: jendersby@acoustic-energy.co.uk

Phone: 01285 654 432